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You may see this title and think it’s almost identical to the 101 guide I covered in the last entry. However, a 101 guide covers everything there is to know about a subject—from its history to the basics to long-term strategies—while a beginner’s guide is custom-made for people trying to get started in a field. For example, a “101” guide for SEO might give you a high-level vision of what SEO is and how it works, while a “beginner’s” guide might give you some fast tips to start actually optimizing your website.