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The last guide in this chain, as you might imagine, is the “expert’s guide.” This will be sure to attract a number of people in your industry—from self-proclaimed experts who want to check to see if there’s anything they’re missing, to entry-level newbies who want a glimpse at what they’re in store for in the long run. Referring to it as an “expert’s guide” will make you seem like an expert yourself—but only if you can successfully back that claim up with quality content. This guide should be packed with valuable information, living up to its title and then some.