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Have you ever wanted to achieve a goal, like losing ten pounds or hitting a certain sales figure, but found yourself consistently unable to meet it? Most of us have at some point, and it’s an unbelievably frustrating experience. In that moment of frustration, if someone offered you a simple solution to bypass your failures and finally achieve your dream, how excited would you be? This is the emotion you’re playing with here. The biggest obstacle in using this title effectively is finding a problem your target audience faces that’s significant and common enough that most of your readers have experienced it—then finding a one-size-fits-all solution.