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Why We Love
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People increasingly rely on recommendations to make their decisions. They’ll even trust reviews from strangers rather than relying on their own devices because we’re social creatures who like to see human-backed evidence that a decision is correct, or at least worthwhile. If readers have any sliver of trust for your brand, they’ll see a title like this and will want to know more about what it is you’re recommending and why you’re recommending it. The only caveat here is that your blank space shouldn’t be overtly self-promotional; stick to things your target audience will find genuinely useful.